This was a DMSC 2026 session.See the 2027 Agenda
- Agenda
- 2026
- Keynote
Modern Marketing: Is Your Technology Delivering a Seamless Experience?
Connecting digital shopping, dealership workflows, and marketing technology into one seamless system
Presented by
About the Session
Modern marketing isn’t just about better websites or smarter AI. It’s about what happens after the click. Join us to learn how unifying customer data, automation, and deal continuity creates a more seamless experience for shoppers and a more effective system for your team.
This session connects the dots between digital shopping, dealership workflows, and measurable results and helps you evaluate tools for your dealership.
On Stage
Noah LeeDirector, Product Consulting, Multi-Solution Sales, Cox AutomotiveNoah Lee is a seasoned automotive professional with 13 years of experience. As Director of Multi Solution Product Consulting at Cox Automotive, he leads efforts to showcase the Cox Connected Solution, helping dealers enhance marketing and operations nationwide.
Tessa NadikAVP of Product Management, Cox AutomotiveTessa Nadik, AVP of Product Management at Cox Automotive, leads strategy across Autotrader, Kelley Blue Book, Dealer.com, and Cox’s advertising and consumer experience platforms. She is a recognized industry voice on Generative Engine Optimization (GEO) and AI-powered discovery, advising on how AI is reshaping visibility, consumer behavior, and digital retail performance.
Yuriy DemidkoSenior VP / Chief Information Officer, DP FoxYuriy Demidko serves as Chief Information Officer at DP Fox Ventures. He reduces friction in operations by pairing clear processes with reliable data and practical AI.
Worth Knowing
From DMSC’s research on Websites & Conversion. Every number links to its source.
- By the Numbers63%
Shoppers who say mixing online and in-store steps is ideal; only 7% bought fully online.
Source: Cox Automotive
- Term to KnowVDP
Vehicle detail page: the page for one vehicle, with its photos, price, features and ways to contact the store.
- Ask Your Vendor
What are our real-user Core Web Vitals on mobile VDPs, and which of your scripts and widgets load before the main vehicle photo?
- Try This Monday
Run your five most-viewed VDPs through PageSpeed Insights on mobile and write down the real-user LCP, INP and CLS results.
Keep Going
More on Websites & Conversion
- Training Lab · Sunday, April 26, 2026 · 10:00 amThe Five Levers That Impact Website ConversionBrian Pasch
- Keynote · Monday, April 27, 2026 · 9:15 amThe Why Behind Shopper Decision-MakingTed Rubin
- Panel · Monday, April 27, 2026 · 1:30 pmOptimizing Your Online Showroom for ConversionsBrian Pasch, Tim Cox, Lindsey Roller and 2 more
- Mini Workshop · Monday, April 27, 2026 · 3:00 pmYour Best Buyers Are Coming to Your Site. Here's How to Recognize Them.Jorge de Castro
From Pasch Group
- ResearchHow Many Vendors Are Accessing Your 1st Party Data?Shows how many third-party scripts collect data on dealer sites, with a checklist to audit them.
- ResearchUnlocking the Truth Behind Your Website's CTA StrategyCase study using CTA Completion Rate to show which trade, payment and credit buttons produce leads.
See You in 2027.
April 18–20, 2027 at the Westin Kierland Resort & Spa. The program keeps its shape, and sessions are announced as they confirm.