The Five Levers That Impact Website Conversion

In this training lab, Brian Pasch will share insights from his latest research to help dealers improve website conversion rates with first-to-market findings and a new software platform that automates many of the tedious tasks associated with website optimization. He will reveal how hidden third-party scripts, legacy GTM containers, and vendor tags can slow websites, mismanage first-party data, and reduce lead generation. Attendees will gain practical guidance on auditing website scripts, tracking form conversion rates, reducing script bloat, and ensuring data privacy compliance.

Brian will also highlight how some scripts and GTM containers continue sending dealer data to former vendors, potentially building retargeting lists or identity graphs without the dealer’s knowledge. Discover tools that make it faster and easier to spot these bottlenecks and optimize website performance across multiple stores. This workshop is ideal for multi-store dealer groups seeking ways to optimize websites at scale and with speed , reclaim control of first-party data, and improve marketing ROI while creating a better consumer shopping experience.