This was a DMSC 2026 session.See the 2027 Agenda
- Agenda
- 2026
- Flash Talk
The Co-Op Heist: How Dealerships Are Accidentally Stealing From Themselves
Stop losing co-op dollars and turn compliance into a competitive advantage
Presented by
About the Session
A high-stakes Flash Talk that reveals how dealers are unknowingly losing millions in manufacturer co-op funds every year — and exactly how to stop it. Learn the precise strategies for 2026 that deliver real-time visibility, cleaner compliance, and significantly higher recovery rates, turning co-op into a true competitive advantage. If you’re serious about maximizing every available marketing dollar, this session is essential.
Worth Knowing
From DMSC’s research on Advertising & Media. Every number links to its source.
- By the Numbers$739
Average dealership advertising spend per new vehicle sold in 2025, up from $705 in 2024
Source: NADA
- Term to KnowConnected TV (CTV)
Streaming video watched on a TV screen through a smart TV, streaming device or game console.
- Ask Your Vendor
What share of our streaming impressions ran on TV screens, on which apps and channels, and what invalid-traffic rate did an independent verification company measure?
- Try This Monday
Add up last month's total ad spend, including listing sites and agency fees, divide it by retail units sold, and compare the result with NADA's 2025 average of $739 per new unit.
Keep Going
More on Advertising & Media
- Workshop · Monday, April 27, 2026 · 10:30 amStreaming as a Market Share Engine: How Dealers Win with CTV & Digital AudioBrett Hall
- Mini Workshop · Monday, April 27, 2026 · 11:30 amFrom Search to Showroom: Mastering Google Ads for Dealers in 2026Sarah Ciociola, Joshua Donaldson
- Mini Workshop · Monday, April 27, 2026 · 11:30 amHow to Add Millions in Gross with Used EVsRyan Osten
- Flash Talk · Monday, April 27, 2026 · 5:30 pmThings That Make You Go Hhhmmm… What Your OTT Provider Isn’t ExplainingOwen Moon
See You in 2027.
April 18–20, 2027 at the Westin Kierland Resort & Spa. The program keeps its shape, and sessions are announced as they confirm.