Things That Make You Go Hhhmmm… What Your OTT Provider Isn’t Explaining

Streaming advertising is a complex environment that when done correctly can be a powerful media your dealership can use to help drive vehicle sales and service! Unfortunately, some things seem to just never add up. In this session, you’ll learn about the current streaming landscape along with some of the pitfalls of why your streaming OTT campaigns are failing you!

From questionable math to misunderstood metrics, we’ll highlight the common pitfalls that may be causing your streaming campaigns to underperform even when the reports say they’re winning. If you’ve ever looked at your OTT results and thought, “Hhhmmm… something doesn’t feel right,” this session is for you. You’ll leave with a clearer understanding of what to watch for, what to question, and how to separate meaningful performance from numbers that just don’t make sense.