The current state of many internet sales processes must change and adapt to today’s consumer. Gone are the days of “just get them in” although it seems to be returning in many dealerships’ internet sales process.

Today, success begins with authentic conversations that meet customers where they are—whether through chat, text, phone, or email. This workshop focuses on how to engage modern consumers with transparency, personalization, and a customer-first mindset. Participants will learn to use conversational techniques that build trust, encourage meaningful interactions, and move customers through their buying journey at their own pace.