Cracking the Code: Why 90% of Dealership Website Visitors Don’t Convert

In the 2025 Automotive Website Survey, dealers reinforced a familiar demand—more leads. Yet, with 90% of website visitors failing to convert, what’s holding them back? This session explores the key challenges: is the issue in marketing strategies, website design, or a lack of value exchange in lead forms? Join us as we uncover the roadblocks to conversion and discuss actionable solutions to turn more visitors into buyers.