In today’s competitive automotive market, digital marketing is more essential than ever for car dealerships looking to drive traffic, boost sales opportunities, and stay ahead of their competition. This panel will dive deep into the paid media strategies that have been proven to work for dealerships, sharing actionable insights and real-world examples from Marketing Directors across different-sized dealer groups. These experts in automotive digital marketing will share their winning paid media strategies and teach dealers how they can execute them for their rooftops. Whether you’re looking to refine your current strategy or discover fresh approaches, this session will equip you with the tools you need to accelerate your dealership’s growth through paid media.