Today’s media landscape presents a challenge for auto marketers. The expanding multiscreen landscape has dramatically altered the TV audience experience. For advertisers, this creates troubling impression fragmentation, preventing most campaigns from gathering a critical mass of auto intenders. But there are solutions to simplify audience aggregation and maximize advertising outcomes.

Join us as Tara Rego, Director of Strategic Partnerships at Spectrum Reach moderates a discussion with Mullinax Automotive and Orbee about how by focusing on outcomes, following data, and reaching auto intenders where they spend their time, dealers can harness the chaos and improve ROI. Mullinax Automotive will share how they successfully identified and activated first-party audiences through their CDP Orbee and media partner Spectrum Reach to target auto intenders precisely and measure campaign success that provided actionable insights.

Attendees will learn: