Brian Pasch, is the founder of PCG Companies, has built his business insights and strategy on a foundation consisting of over 25 years of Information Technology and Marketing leadership. His career history includes work in the public sector, Senior Telecom Analyst on Wall Street and has an incredible talent for building successful private enterprises.
Fresh out of Rutgers University, Brian published his first book and software package with Prentice Hall in 1984. Since that time he has been recognized as a builder of world-class data warehousing models, a creator of award winning search marketing strategies and the highest rated Internet Trainer in the automotive industry.
Recognizing a powerful shift in corporate advertising spending, Pasch founded PCG Digital Marketing in 2005 to assist growing companies with their digital marketing strategy. Brian’s ability to speak authoritatively to business leaders and their technical teams on business architecture, marketing, and sales helped to catapult their growth and credibility.
In August 2011, Inc. Magazine named PCG Digital Marketing the 192nd Fastest Growing Private Company in the United States. PCG was also ranked in the Top 10 Fastest Growing Private Companies in New Jersey where PCG is based.
PCG serves many industries, but their largest by far is the automotive retail industry where they serve thousands of car dealerships across the US, Canada, Mexico, and the EU. PCG is a leader in online marketing strategies and education to auto dealers and OEMs worldwide.
Published books and editorial roles
Brian has published the following books that pertain to the automotive industry:
- Unfair Advantage – with co-authors (http://amzn.to/2ayi2Wp)
- Selling Cars in a Digital Age – with co-authors (http://bit.ly/2aDYO4x)
- Mastering Automotive Digital Marketing (http://bit.ly/1Lp9waV)
- Swimming with Digital Sharks (www.fearnoshark.com)
Mastering Automotive Digital Marketing – 2017 Edition is the only textbook for online marketing in the auto industry and is currently used at Northwood University to train the next generation of automotive leaders. See: http://bit.ly/2ao1Nfb