Erin spoke at DMSC 2026.See the 2027 Lineup
- Speakers
- Erin Zaborac
Erin Zaborac
Dealer Marketing, DealerOn

About Erin
Currently the Director of Marketing at DealerOn, Erin has been in automotive twice as long as she hasn't, starting in 1995 at a Nissan/Subaru store as a file clerk. Having worked in Fixed Ops and F&I, she found her passion through Internet Sales and Marketing as a BDC Director for a multi-store group in Washington. Her career next took her to become a Digital Marketing Consultant at Cobalt, which evolved into her working on the Marketing team for DealerOn.
She loves working with dealers to help them improve processes and techniques helping them to sell more cars.
At DMSC
Questions About Erin
What does Erin Zaborac speak about at DMSC?
Erin led the mini workshop “From Prompt to Performance: Measuring AI Search Impact” at DMSC 2026. Topics: SEO & AI Search.
Where does Erin Zaborac work?
Erin is Dealer Marketing at DealerOn. DealerOn partnered with DMSC in 2026.

See You in 2027.
April 18–20, 2027 at the Westin Kierland Resort & Spa. The program keeps its shape, and sessions are announced as they confirm.



