As AI tools become more prevalent in the dealership environment, it’s essential to understand their role in supporting, not replacing, human sales efforts. In this session presented by Fullpath CRO, Mike Colacchio, we’ll explore how AI, powered by dealership data through a CDP, can enhance your sales strategy, bringing you the full picture needed to create meaningful, human connections that drive results. It’s all about striking the perfect balance between utilizing AI capabilities and maintaining the essential human connection that drives impactful shopping experiences and keeps customers coming back.