Educational Track
Analytics
Speaker Bio
Fresh out of Rutgers University in 1984, he published his first book and software package. Since then, he has been recognized as a builder of world-class data warehousing models, a creator of award-winning search marketing strategies, and the highest rated Internet Trainer in the automotive industry.
Recognizing a shift in corporate advertising spending, Brian founded PCG Digital Marketing in 2005 to assist growing companies with digital marketing.
In August 2011, Inc. Magazine named PCG Digital Marketing the 192nd Fastest Growing Private Company in the United States. PCG was also ranked in the Top 10 Fastest Growing Private Companies in New Jersey, where PCG is based.
PCG serves many industries, but their largest by far is the automotive retail industry, where they serve thousands of car dealerships across the U.S., Europe, Mexico, and Canada.
Brian is an avid writer and blogger, and his commentary on Automotive Digital Marketing can be easily found across the web. In 2012, he founded PCG Consulting to provide vendor-neutral advice to business leaders looking to create a comprehensive marketing strategy that includes the latest opportunities in traditional, digital, and social media.
In 2015, PCG Research was founded to create and publish trusted product reviews and industry research to help the dealer community. PCG Research is now the gold standard for dealer advocacy and education.
Brian is an active speaker at automotive industry conferences, 20 Groups, and digital marketing workshops. His popular training programs position him an in-demand speaker with elite flying status.
Speaker Sessions
9:30 AM - 10:30 AM
DAY 1
WORKSHOPS
|
BREAKOUT ROOMS
Workshops | Session 05
Sales Process
Breakout Room — Plaza One
Developing a Future-Proof Sales Process - Training Strategies & Retention Programs
The members of the Automotive Standards Council for GA4 will gather to discuss changes recently brought to fruition. Don’t miss their new findings!
Dean Evans
CARS/FUEL
Training & HR
Breakout Room — Plaza One
Developing a Future-Proof Sales Process - Training Strategies & Retention Programs
The members of the Automotive Standards Council for GA4 will gather to discuss changes recently brought to fruition. Don’t miss their new findings!
Glenn Pasch
PCG Digital
Marketing
Breakout Room — Plaza One
Developing a Future-Proof Sales Process - Training Strategies & Retention Programs
The members of the Automotive Standards Council for GA4 will gather to discuss changes recently brought to fruition. Don’t miss their new findings!
Nathan Hollenbeck
Del Grande Auto Group
Christina Schwendeman
Morgan Auto Group
Analytics
Breakout Room — Plaza One
Developing a Future-Proof Sales Process - Training Strategies & Retention Programs
The members of the Automotive Standards Council for GA4 will gather to discuss changes recently brought to fruition. Don’t miss their new findings!
Brian Pasch
Brian Pasch Enterprises
1:00 PM - 2:00 PM
DAY 1
WORKSHOPS
|
BREAKOUT ROOMS
Workshops | Session 06
Sales Process
Breakout Room — Plaza One
Developing a Future-Proof Sales Process - Training Strategies & Retention Programs
The members of the Automotive Standards Council for GA4 will gather to discuss changes recently brought to fruition. Don’t miss their new findings!
Dean Evans
CARS/FUEL
Training & HR
Breakout Room — Plaza One
Developing a Future-Proof Sales Process - Training Strategies & Retention Programs
The members of the Automotive Standards Council for GA4 will gather to discuss changes recently brought to fruition. Don’t miss their new findings!
Glenn Pasch
PCG Digital
Marketing
Breakout Room — Plaza One
Developing a Future-Proof Sales Process - Training Strategies & Retention Programs
The members of the Automotive Standards Council for GA4 will gather to discuss changes recently brought to fruition. Don’t miss their new findings!
Nathan Hollenbeck
Del Grande Auto Group
Christina Schwendeman
Morgan Auto Group
Analytics
Breakout Room — Plaza One
Developing a Future-Proof Sales Process - Training Strategies & Retention Programs
The members of the Automotive Standards Council for GA4 will gather to discuss changes recently brought to fruition. Don’t miss their new findings!
Brian Pasch
Brian Pasch Enterprises
2:00 pM - 3:00 pM
DAY 1
PANEL
|
MAIN STAGE
Latest Updates in Marketing Automation & Measurement
Recent advances is anonymous shopper identification and advanced first-party data strategies are changing the way marketing is deployed and targeting improved.
Glenn Pasch
PCG Digital
Lisa Gener
Dealer Alchemist
Brendan Jackson
Effectv
Tiffany Peeler
Proactive Dealer
Solutions
