April 27-29 | Scottsdale, AZ

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Featured Education Topic

CDPs: Making Marketing Activation Faster, Easier, and More Cost-Effective

Real-time data. Secure. Trackable. No more wasted time.

ABOUT THIS TOPIC

Customer Data Platforms (CDPs) are revolutionizing how dealerships manage, activate, and optimize their marketing efforts. With real-time data tracking, secure storage, and automated list segmentation, CDPs eliminate the need for constant data recutting and give dealers the power to launch highly targeted campaigns instantly. The result? Faster, more cost-effective marketing and new revenue streams through innovative data-driven strategies.

At DMSC 2025, you’ll meet top CDP leaders and learn how to harness this game-changing technology to streamline operations, improve customer experiences, and maximize ROI.

KEY HIGHLIGHTS

  • Secure & Trackable Data – Gain insights into how CDPs enhance data security and compliance while providing real-time tracking for better decision-making.
  • Always-Ready Marketing Lists – Say goodbye to manual list management with automated segmentation that ensures your marketing is always ready to launch.
  • Real-Time Marketing Strategies – Learn how instant data activation enables personalized, timely messaging that drives higher engagement and conversions.
  • Unlocking New Revenue Streams – Explore creative use cases from industry leaders who are leveraging CDPs to generate new business opportunities.
  • Meet the Experts – Connect with top CDP providers and thought leaders to understand how this technology can transform your dealership’s marketing efforts.

SESSIONS IN THIS TOPIC

Sunday - April 27

Day 1

2:40pm

–

3:25pm

Advertising

How Auto Marketers Can Drive Outcomes in a Multiscreen World

Tara Rego - Spectrum Reach

Workshop

Rainmakers B

Monday - April 28

Day 2

11:45am

–

12:15pm

Customer Experience

The Road to Sold – Pt. II – Data-Driven Conversations: Using Technology to Engage Smarter

Glenn Pasch - PCG Digital

Mini Workshop

Rainmakers A

EXPLORE OTHER TOPICS

Dealership Website Optimization

CDPs & Marketing Activation

Identity Resolution Frameworks

Mastering Digital Marketing for Advertising

Smarter Measurement & Attribution

AI in Automotive: Cutting Through the Hype

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