In today’s competitive market, dealers can’t afford to lose customers without a fight. With 19% of leads defecting from your CRM every month, identifying and addressing process gaps is critical. This session brings together industry experts and real dealer use cases to reveal how defection data is transforming digital marketing and sales performance. Discover how top dealerships are leveraging these insights to optimize lead buys, media spend, and team training—all while improving follow-up strategies and driving measurable results. Plus, get an exclusive first look at key findings from the 2025 Urban Science Dealer Survey and upcoming innovations designed to fuel even greater success. Don’t miss this data-driven discussion on turning insights into action!