Head of Performance

Jason Monaghan started his career started focusing on design and art direction, not in the automotive industry. Surprisingly, in 2015, he moved to marketing for a small auto group. His innovative approach and storytelling skills quickly caught the attention of a bigger company. At this new dealership group, Jason improved the marketing department significantly, helping by boosting market share, enhancing their social media presence, and increasing web traffic by over 300%.

Now, Jason leads our Performance team, bringing enthusiasm, wisdom, and humor to the role. He aims to help Wikimotive’s clients ask important questions, focus on what’s important, and find the quickest way to grow their businesses. For Jason, success is not just about reaching goals but also enjoying the process and having fun along the way.

speaker sessions

Organic Search | Secrets to Measuring SEO ROI & Myths Debunked

Presented by Wikimotive

Whether you’re a stakeholder with limited digital knowledge or a seasoned marketing director you will learn things in this workshop! SEO vendors in automotive talk a big game but tend not to drive ROI. Why is that? We pull back the curtain on what really works and what doesn’t in modern SEO, the pros and cons of AI use, and tricks no one is talking about for measuring the impact of SEO solutions or internal strategies.



Day 2




Room 604-605








Waterloo Exhibit Hall


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