You’re hearing a lot of buzz about CDPs here this week. And at Cox Automotive, when it comes to delivering omnichannel experiences, real-time predictive insights, personalization and a whole customer view, we’ve been doing it for years. Many might take offense at being called the “grandfather” of CDPs by Brian Pasch—but we’re the grandfather, dad, uncle, son, and little nephew, all rolled into one, continually innovating and seeing the ways our dealers are not only capturing more sales, but lifetime value clients. We take it as a high compliment.

The name of today’s data game isn’t just about how many leads you can get. It’s about high-quality data and how you use it—and more specifically, how your tools can predict and guide consumer actions based on the information they provide and the actions they take online.

When your data can work for you in smarter ways, you can deliver more relevant, personalized experiences to shoppers to help you close the deal faster. Attend this session to learn how to learn the importance of a whole consumer view, and the advantages you’ll gain when you learn how to truly connect high-quality data and insights to the consumer journey.

Key Takeaways:

• Rethink your engagement metrics. Automotive retail today isn’t just about how many leads flow into your system. It’s about ROI. It’s about finding ready-to-buy, quality shoppers and knowing exactly what they want or need.
• Focus on the consumer journey before the deal. Everything starts with acquisition. Leverage smart advertising and prioritize an intuitive website that offers relevant, personalized information to shoppers and leverage insights-driven, AI-powered automation to reach them before they start their deal.
• Stay in control of the deal, every step of the way. Dealership tools are only as strong as the data that supports them—and that’s true for AI capabilities, too. But when your data is powered by data from 7 out of 10 in-market shoppers, you can close deals faster—anytime, anywhere.