Unlocking New Revenue: Smarter Data Activation & Real-Time Retailing

With identity resolution frameworks and CDPs organizing first-party data, dealers have a powerful opportunity to drive revenue through smarter data activation. This session explores innovative strategies that leverage real-time retailing to enhance customer engagement, optimize marketing efforts, and increase conversions. Join tech leaders and dealers as they share real-world examples of how data-driven insights are transforming the future of automotive retail.