Marketing Manager

Alexis Perkins is the Marketing Manager for the Proctor Dealerships in Tallahassee, Florida where she oversees the strategic marketing efforts of their Honda, Acura, and Subaru stores. Graduating from Florida State University with a degree in IT and Communications, she brings a background of advertising, website and social media management together with her affinity for digital media to create innovative marketing campaigns.

speaker sessions

What is Your Focus for the Rest of the Year? A Tactical Marketing Discussion for Dealerships

Join Glenn and a panel of marketing managers as they discuss actionable strategies for the remainder of 2024. With a focus on dealer branding, customer experience, electric vehicles, fixed operations, and customer retention, this discussion promises strategic insights to assist dealership marketing efforts. We will also touch on navigating the complexities of managing multiple brands within a group to juggling multiple roles within the dealership, this session will equip attendees with practical tactics to elevate their marketing game and steer towards success for 2024 and beyond.



Day 1




Waterloo Ballroom








Waterloo Exhibit Hall


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