Robert Watkins is Director of Digital Marketing and Ecommerce for SONS Auto Group with 9 locations in Georgia and Alabama. Robert is responsible for individual marketing strategies within each store, all corporate partner relationships and also the daily processes using the CRM for phone and internet leads within the stores. Prior to coming to SONS 6 years ago, he helped start the BMW field team for Shift Digital. Previous to that Robert spent 15 years in automotive retail ending with a 2-year stint as a Regional Ecommerce Manager for Asbury corporate with responsibility for 21 stores. Robert is married with a son in college and obtained his MBA from Arkansas State University.