Director of Digital Marketing & Ecommerce

Robert Watkins is Director of Digital Marketing and Ecommerce for SONS Auto Group with 9 locations in Georgia and Alabama. Robert is responsible for individual marketing strategies within each store, all corporate partner relationships and also the daily processes using the CRM for phone and internet leads within the stores. Prior to coming to SONS 6 years ago, he helped start the BMW field team for Shift Digital. Previous to that Robert spent 15 years in automotive retail ending with a 2-year stint as a Regional Ecommerce Manager for Asbury corporate with responsibility for 21 stores. Robert is married with a son in college and obtained his MBA from Arkansas State University.

speaker sessions

What is Your Focus for the Rest of the Year? A Tactical Marketing Discussion for Dealerships

Join Glenn and a panel of marketing managers as they discuss actionable strategies for the remainder of 2024. With a focus on dealer branding, customer experience, electric vehicles, fixed operations, and customer retention, this discussion promises strategic insights to assist dealership marketing efforts. We will also touch on navigating the complexities of managing multiple brands within a group to juggling multiple roles within the dealership, this session will equip attendees with practical tactics to elevate their marketing game and steer towards success for 2024 and beyond.



Day 1




Waterloo Ballroom








Waterloo Exhibit Hall


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