Megan Horton
Client Command
Dealers who are looking for new ways to conquest their local markets and retain existing customers are relying on third party audience data to give them a competitive edge. This panel will discuss the power and quality of third-party audiences and how they interplay with the dealer’s own 1st party audience data.
Megan Horton, the VP of Product at Client Command®, discusses the efficacy and efficiency of traditional marketing audiences in automotive.
Based on the 2024 Audience Case Study conducted by Client Command®, Megan will share an analysis of CRM, DMS, In-Equity, In-Market (Amazon, Meta, Google), Demographics, and Vehicle Owner audiences primarily focused on one key metric – how many consumers in these audiences are actively shopping for a car?
Client Command
Join me and leaders from large dealer groups on how they are looking at CDP technology and partnerships. Listen to their recommendations from their shopping and implementation experiences.
Crown Cars
Pasch Group
La Fontaine Auto Group
Del Grande Dealer Group
FordDirect
Customer Data Platforms (CDP) are commonplace outside of the automotive industry. Listen in to our conversation with Vic Elliott, from DIRECTV on her project to launch a CDP (powered by Tealium) for their marketing and business needs. We will also hear from Jim Kosobucki from the Morgan Auto Group on his experience launching an enterprise CDP using the Tealium platform. We will also provide time for a live Q&A session as well.
This mentoring program is designed for dealership managers and executives who would like to learn the best approach for planning and implementing a Customer Data Platform (CDP). There are 15+ CDPs specific to automotive and another 20+ CDPs for larger dealer groups. Get the right plan in place before deciding which vendor to choose by participating in the program.
Pasch Group
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